For those who haven’t been up to date on my life recently, I began my first job as a Marketing Director for a mall. Over the last two weeks, I’ve learned a ton about the marketing field that I didn’t learn in school, which is why I’m sharing some things I’ve learned about marketing within the first two weeks of my job.
You NEED to work ahead:
3:30 rolls around, and the day is winding down a little bit. You have two choices: relax and after seven hours of work, or begin tomorrow’s work. You always need to work ahead. If something is due on a Friday, I make sure it’s done by Wednesday. Why? You never know what will come up the next day whether it’s a two-hour meeting, or a problem with an event. When you fall behind on work, you’ll feel stressed and overwhelmed. So, when in doubt—work ahead.
70 percent of your day involves emails:
I had no idea how many emails one person could receive in one day. It’s absurd. I think I receive an average of 40 or more emails a day. Whether you’re emailing about a sponsorship, event, advertising request or proposal, emails are a huge part of my day-to-day work life. Although this doesn’t seem like a fun aspect of the job, it’s vital in order to get things done. My tip is to make sure your email folders are hyper organized so you don’t lose track of anything!
Planning and organization is essential:
I’m a huge post-it note/agenda junkie. I thrive off of making to-do lists, and checking things off of my to-do list is arguably my favorite past time. This has helped me a ton with my job because if you’re not on top of your daily tasks, you will fall behind. If you don’t keep your desk and files organized, you will lose important papers, and will regret it later. Make sure everything is labeled and put away after using it, so it doesn’t end up somewhere else!
Check and double check your work:
This is especially important for writing advertising proposals and sponsorship proposals. If you have a mistake in your grammar, or in your financial outlines, NO ONE will take you seriously. It also could cost you money. For example, if you clearly state your client isn’t responsible for printing or providing creative work, you’re costing your company $1,000. You don’t want to be the reason your company pays for your mistakes. Proofread everything at least three times before pressing send.
Don’t just wing it:
Guys, there are a lot of situations where you can just “wing it,” but your marketing job should not be one of them. If you’re not sure of an answer or how to handle something, Google it, or ask someone else. It’s okay not to know the answers. But don’t go into a situation where you’re winging it and hoping everything will turn out well. More often than not—it won’t go over well with you and your corporate office. Plan and prepare for everything just in case.
I hope this helped you all to learn a little more about the marketing field, especially for those who are interested in marketing as a future career path.
What were important lessons you learned at your job within the first few weeks of working? Make sure to share your lessons below!