I’m about to be completely real with you guys.
I don’t feel like I am always 100 percent myself on my blog.
By that I mean that I think some posts from the past seem robotic, inauthentic, and not always who I am.
With my journalism background, I was trained to write in AP style. I removed
some all cliches from my posts, I kept things to the point, and always took grammar into account. I removed needless words, and considered every technical writing term to see what would make the best “flow.”
That’s perfectly fine when you’re working on a news story, or a magazine feature, but not when you’re trying to create relatable content on YOUR blog. Your blog should be a direct reflection of you and the work that you want to share with the world.
For me, I was afraid for ruining my “reputation” as a writer altogether. But the truth is, I’m NOT that serious (like some of my writing may come off) when you meet me in person. I’m quirky. I make jokes and keep things laid back. I’m also incredibly sarcastic. The only person who really sees this side of me every single day is Josh and my coworkers. Trust me, they can attest to my behavior. I’m professional but like anyone, I open up a little more once you get to know me outside of the office.
I think I tried to make my blogging voice more subtle, professional and straight to the point. But when I read back my content, I wanted to add a joke here, a sarcastic comment there and make it more me.
Instead, I would hit publish and carry on with my day.
Now, I’m not saying that every post I’ve written has been this way. But there are a few where I look back think, “Wow, that’s so dry and emotionless, Kiara. That’s not you at all. You wouldn’t have said *insert long-winded, sarcastic comment here*.”
Let’s get down to the nitty gritty here. You’re not going to see some completely different voice in my content. I simply plan to not delete anything that I would write naturally. And, I’m not going to keep change the style of my content. I might add the occasional, sarcastic tidbit that’s completely unnecessary but it will definitely bring a smile to your face.
So here’s what I’ve learned about my blogging voice and why having your blogging voice important:
1| Your readers get to know the REAL you.
When I read other blogger’s content, I truly feel like I get to know them as a person; and I want them to feel the same way when people read my content.
2| It gives a unique edge to your content.
When you toss in a sarcastic comment here or a random pun there—it takes your post from standard to unique! It helps readers identify your content from other bloggers!
3| It helps you stand out among other bloggers.
See above. But it’s amazing what showing your true self can do for your blog content. Help your readers pick out your post from the thousands of blogging online. It will resonate with them and they will remember you.
4| You’ll be able to write more naturally.
I can’t tell you how many times I’ve stopped mid post because I felt like I had to not be myself with the jokes, comments, etc. This makes the writing process difficult and frustrating. Be yourself and the words will flow easily.
If you’re a blogger, inspiring writer, or somewhere in between—I hope you never fear to make your content uniquely yours. It’s okay if it doesn’t fit another blogger’s style. It’s not supposed to. It should fit your style.
Have you ever struggled to find your blogging voice? What tips would you share with bloggers going through this? Make sure to share in the comments below!