2016 was an interesting year for my blog. I felt like it went through several periods where it was having an identity crisis. It kept me thinking that maybe I should change and redirect the focus of the content I share on my blog.
Naturally, when change like this presents itself—I ignore it completely. I try my best to remove it from my mind. Why? Because sometimes, I’m a little irrational. Sometimes, my anxiety can get the best of me and make me believe things that simply aren’t true.
Your readers don’t want a change, Kiara. They’ll stop reading if you change anything.
If you change your blog content, the last few years of blogging will have been a waste of time.
It took a lot of convincing before I felt comfortable with the idea of changing the type of content I want to share on my blog mostly because I still love beauty and fashion. I don’t want people to think that I don’t have a passion for those things anymore because that’s not true.
I don’t feel as proud of that content rather than when I’m sharing content related to living well, minimalism, decluttering, living your best life, and other lifestyle posts. Writing those posts bring me the most joy. They make me feel like I’m truly helping readers take control of their own lives and help them live a life a bliss. That’s the intention and goal I want to set out on my blog.
Will you still see beauty and fashion posts? Yes. But you won’t see them as often. When I do decide to share something beauty or fashion related, I want it to be meaningful and intentional. I want it to be a source of inspirational for my readers rather than something that feels like it’s lacking purpose.
My goal for my blog for 2017 is to truly focus on content and the direction of my blog. Yes, you will still see a mix of everything from lifestyle, beauty, and fashion—but you will also see more on minimalism, intention, simple living, living your best life, living a life of bliss and more.
I’m very excited for this journey with my blog, and I can’t wait to see what 2017 will have in store for Blissfully Brunette. Thank you for being supportive and wonderful readers.
Have you ever considered rebranding or redirecting the focus of your blog? How did you handle it? Are you still working on it? Make sure to share your thoughts and experiences in the comments below!