Redirecting the Focus of Blissfully Brunette

Posted in Beauty, Fashion, Lifestyle
on January 9, 2017

2016 was an interesting year for my blog. I felt like it went through several periods where it was having an identity crisis. It kept me thinking that maybe I should change and redirect the focus of the content I share on my blog.

Naturally, when change like this presents itselfβ€”I ignore it completely. I try my best to remove it from my mind. Why? Because sometimes, I’m a little irrational. Sometimes, my anxiety can get the best of me and make me believe things that simply aren’t true.

Your readers don’t want a change, Kiara. They’ll stop reading if you change anything.

If you change your blog content, the last few years of blogging will have been a waste of time.

It took a lot of convincing before I felt comfortable with the idea of changing the type of content I want to share on my blog mostly because I still love beauty and fashion. I don’t want people to think that I don’t have a passion for those things anymore because that’s not true.

I don’t feel as proud of that content rather than when I’m sharing content related to living well, minimalism, decluttering, living your best life, and other lifestyle posts. Writing those posts bring me the most joy. They make me feel like I’m truly helping readers take control of their own lives and help them live a life a bliss. That’s the intention and goal I want to set out on my blog.

Will you still see beauty and fashion posts? Yes. But you won’t see them as often. When I do decide to share something beauty or fashion related, I want it to be meaningful and intentional. I want it to be a source of inspirational for my readers rather than something that feels like it’s lacking purpose.

My goal for my blog for 2017 is to truly focus on content and the direction of my blog. Yes, you will still see a mix of everything from lifestyle, beauty, and fashionβ€”but you will also see more on minimalism, intention, simple living, living your best life, living a life of bliss and more.

I’m very excited for this journey with my blog, and I can’t wait to see what 2017 will have in store for Blissfully Brunette. Thank you for being supportive and wonderful readers.

Have you ever considered rebranding or redirecting the focus of your blog? How did you handle it? Are you still working on it? Make sure to share your thoughts and experiences in the comments below!

Ki Signature



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  • That’s great! You’ve gotta do what makes you happy and I think this shift will do great things for your blog! πŸ™‚

    • Thank you, Jackie! I think it’s going to be a positive change for my blog as well. And I think that people are going to really notice a difference in my excitement when the content is genuine.

  • Good for you! It’s important to write what makes you happy, otherwise you’d burn out. I think one of the coolest aspects of blogging is that your readers get to watch you grow and evolve.

    • I’m so glad you mentioned that, Emily. I feel the same way about other bloggers that I love to read and follow along with as well over the years. Thank you for your kind and supportive words!

  • Courtney Patterson

    Change is good. Writing what makes you truly happy is the best way to go. Your readers will always know when your heart isn’t into what you’re doing. Good for you!

    • Thank you so much for your encouraging words, Courtney! I truly appreciate it! I think that my readers will notice a huge change in the quality of my content because it will constantly be content that I’m proud to put out and share with everyone!

  • I love the new focus. Those are topics I am interested in as well. Can’t wait to see your new content.

    • I’m am very happy you said that these are topics you are interested in because I feel the same way. Yes, I still love beauty and fashion, but my heart is so focused on health, simple living, minimalism, etc. So I think this will be great for my blog and my readers, too!

  • Alexis Schroeder

    I know exactly what you mean, but you also have to do what’s going to be best for you and put you in the right direction.

    • Thank you for your kind, supportive words, Alexis! They truly mean so much! I am happy to know other people see where I’m coming from.

  • Leslie Nichole

    I’m struggling with the same problem. I have so many places I want to take my blog, but I don’t want to be cluttered. I hope you have a great turn out with the new content. I am new here and your blog is great!

    • Leslie, welcome to Blissfully Brunette! I am happy to know you’re a new reader here. Also, I must mention that it’s a little comforting knowing there are other people out there who have gone through the same thoughts regrading their blogs as well!

  • I’ve never really tried changing the focus of my blog, because I have always been passionate about encouraging others in Christ. But I had to put on my big-girl panties when it was time for a redesign. Change is hard, but the results were worth it in my case.

    • I completely understand where you are coming from with a redesign, Kristin! That can be a huge change for any blogger, but sometimes, it is very necessary! Thank you for sharing your experience with change on your blog! It definitely helps with the process. πŸ™‚

  • I struggled with this the latter part of 2016. I lost my vision, but after a break from my normal blog posts, I was able to find it again. I love that you want to go in this direction with you blog! Plus, if you feel your readers will get more intentional and thoughtful work from you, you have to at least try! Looking forward to seeing how this unfolds for you!

    • Thank you, Erin! It’s so reassuring that other bloggers have felt the same in the past. I’m not going to lie, I thought I was the only one who was feeling I lost the focus and vision I wanted for people when they read posts on my blog. I’m happy you found your vision and are loving the work you’re putting out on your blog!

  • Love this! I’m shifting my focus a bit as well. Can’t wait to see your new posts!

    • Thank you, Rachel! I’ll be on the look out on your blog as you shift and redirect your focus on your blog as well!

  • I actually appreciate when blogs redirect because that means it’s a genuine reflection of you, the blogger. As people, our interests grow and change with time so it makes sense for a blog to do the same. Good luck with your new focus!

    • Thank you so much for those encouraging words, Falon! They really do mean a lot to me because I think that growing and evolving is part of the journey, and it’s okay if your blog also reflects those changes.

  • Leah

    The best blogs are the ones where the blogger is true and authentic.

  • I love your minimalist type posts so I’m so excited that you’ve decided to redirect your blog to those posts.

    • Thank you, Jenny! I appreciate the supportive and encouraging words so much! It definitely helps me as I go through this process πŸ™‚

  • I really enjoy your content, Kiara and appreciate when you share helpful/inspirational posts. Looking forward to all the content ahead this year! πŸ™‚

    • Thank you so much, Cara! That truly means so much; and I’m happy that my readers will still be around if some of the content changes here in the new year!

  • Mackenzie

    Ahhhh yes I went through a moment like this this year. I mainly focused on beauty and fashion posts… but then I had this epiphany that constantly preaching to my readers about how they need the latest and greatest, and how they need to keep getting more and more “stuff” is just not what I believe in. I still feel like I’m having a bit of an identity crisis haha. SO glad to see I’m not alone and that others go through this too!

    • I completely know where you’re coming from with the beauty and fashion posts. Sometimes, I felt like I wasn’t be honest when I was creating those posts. It felt like my blog was lacking that passion and intention because they weren’t exactly what I wanted to create.

  • I’m going through a bit of an identity crisis with my blog, too. Enjoyed reading your thoughts πŸ™‚

    • Thank you, Lora! I hope you are able to find some clarity and answers as you go through this period of potential change with your blog!

  • I love this, Kiara! I’m super excited for you and know you’ll wrote the refocus of your blog! Can’t wait to see what you do!

    • Thank you so much, Summer! I appreciate that so much–and I’m happy to see where 2017 takes the new Blissfully Brunette! πŸ™‚

  • I loved reading your thoughts on the focus of your blog! It sounds like you know what will make you happy to write about and that will come through in your posts and hook your readers. πŸ™‚

    • Thank you for your encouraging words, Crystal! They are truly so appreciated! I feel that readers will clearly see the passion and bliss behind each post, which is why I’m excited for this change.

  • Change is a good thing! Those who avidly follow you and love your voice/content will always stick around, no matter what. πŸ™‚ Good luck!

    • I am so glad you said that because I was definitely thinking that all my readers would leave if I decided to create different content. Thank you, Allison for reminding me otherwise!

  • Shani Ogden

    I feel like I’m still settling into my blog–my voice, my content–but it’s slowly coming together. I think change is a good thing, especially when it comes to feeling good about where you’re spending your time and where you’re putting your effort.

    • Thank you so much for mentioning that about change because I was nervous about the change coming to Blissfully Brunette!

  • Girl, don’t ever panic about changing your focus! I know I’ve changed mine a couple times, but when I finally found the right focus, everything became so clear for me! Blogging is a JOY and I love writing for HTC now, when before it kind of felt like a chore. I’m so excited to see what comes of your plans for your blog this year!

    • Yes! You and I were on the same page, Chelsie! I know that I felt like writing some content wasn’t driven by passion. When I began adding more posts on simple living, health, minimalism, etc. I immediately felt different. I wanted to create content all day long. It gave me bliss. Thank you for your support, and reminding me that blogging should always bring joy!

  • I JUST changed my focus as well and I thought the same thing…”Will people stop reading?” But people have responded so well and supportive. Best of luck with your new, wonderful future for your blog!

    • Thank you, Annie! I’m glad to know there are other bloggers out there who are going through this experience–and they’re finding a lot of good from their experiences!

  • I have been through two rebranding on the blog. First with the name and then with the blog niche. I am in the process of another one. I think as long as your passion come through the words on the page. That is what matters. Don’t let the comment count affect you either. I panicked when I switched from beauty focus to travel focus because the comments dropped off but when I looked at my stats – there was actually more traffic to the space. Staying true to your passions and blogging with joy – ultimately that is what keeps people coming back.

    • Thank you! I couldn’t be more thankful for your kind words of encouragement. It is reassuring to know that other bloggers have gone through this process, but have found nothing but positive experiences from it! I’m hoping I will have the same. Thank you, again for your comment!

  • I changed the focus of my blog before. It is major step, with so many risks but if it your hearts desire then always follow your heart.

    • Thank you for your comment! I appreciate it. I definitely think it’s going to be a positive change for me, my blog and my readers!

  • Love it Kiara! Super excited you are expanding your coverage! Really excited to read more on minimalism!

    Rachel | The Confused Millennial

    • Thank you, Rachel! I’m so happy there are other bloggers who are interested in reading and learning more about minimalism. It is definitely helpful knowing that I am still working on this journey myself! πŸ™‚

  • I recently did this exact same thing and it’s been so wonderful for me! I feel like I love my blog again and it’s been a while since I could say that. Good luck to you!

    • Ashley, I am so happy to hear that you had a positive experience with redirecting the focus of your blog! I’m hoping to see positive outcomes from this change, so thank you for sharing your experience with it.

  • Jennifer Naugler

    I love your thoughts on your direction. You are being true to yourself…which will come through to your readers. Good call. πŸ™‚

    • Thank you so much, Jennifer! I am hoping that my readers who see this more clearly as we move forward in 2017.

  • Momma

    I have not ever re-branded my site but I am currently feeling a bit of identity crisis with my own blog. However, I think your better off blogging your hearts desire and it looks like you have a stable following so I wouldn’t worry too much.

    • Thank you for all your encouraging words about this! I think that following your heart and writing what you’re truly passionate about is important to stay true and authentic to your readers.

  • Neely

    yes many times! I feel like this is a natural progression of being a blogger

    • Thanks, Neely! I completely agree it’s part of the blogging process and growing and evolving as a blogger.

  • Oh I like the direction you are going in! I’m glad you are going to follow your heart with your blog.

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