Finding My Blogging Voice & Why It’s Important For Your Readers

Posted in Lifestyle
on March 22, 2017

I’m about to be completely real with you guys.

I don’t feel like I am always 100 percent myself on my blog.

By that I mean that I think some posts from the past seem robotic, inauthentic, and not always who I am.

With my journalism background, I was trained to write in AP style. I removed some all cliches from my posts, I kept things to the point, and always took grammar into account. I removed needless words, and considered every technical writing term to see what would make the best “flow.”

That’s perfectly fine when you’re working on a news story, or a magazine feature, but not when you’re trying to create relatable content on YOUR blog. Your blog should be a direct reflection of you and the work that you want to share with the world.

For me, I was afraid for ruining my “reputation” as a writer altogether. But the truth is, I’m NOT that serious (like some of my writing may come off) when you meet me in person. I’m quirky. I make jokes and keep things laid back. I’m also incredibly sarcastic. The only person who really sees this side of me every single day is Josh and my coworkers. Trust me, they can attest to my behavior. I’m professional but like anyone, I open up a little more once you get to know me outside of the office.

I think I tried to make my blogging voice more subtle, professional and straight to the point. But when I read back my content, I wanted to add a joke here, a sarcastic comment there and make it more me.

Instead, I would hit publish and carry on with my day.

Now, I’m not saying that every post I’ve written has been this way. But there are a few where I look back think, “Wow, that’s so dry and emotionless, Kiara. That’s not you at all. You wouldn’t have said *insert long-winded, sarcastic comment here*.”

Let’s get down to the nitty gritty here. You’re not going to see some completely different voice in my content. I simply plan to not delete anything that I would write naturally. And, I’m not going to keep change the style of my content. I might add the occasional, sarcastic tidbit that’s completely unnecessary but it will definitely bring a smile to your face.

So here’s what I’ve learned about my blogging voice and why having your blogging voice important:

1| Your readers get to know the REAL you.

When I read other blogger’s content, I truly feel like I get to know them as a person; and I want them to feel the same way when people read my content.

2| It gives a unique edge to your content.

When you toss in a sarcastic comment here or a random pun there—it takes your post from standard to unique! It helps readers identify your content from other bloggers!

3| It helps you stand out among other bloggers.

See above. But it’s amazing what showing your true self can do for your blog content. Help your readers pick out your post from the thousands of blogging online. It will resonate with them and they will remember you.

4| You’ll be able to write more naturally.

I can’t tell you how many times I’ve stopped mid post because I felt like I had to not be myself with the jokes, comments, etc. This makes the writing process difficult and frustrating. Be yourself and the words will flow easily.

If you’re a blogger, inspiring writer, or somewhere in between—I hope you never fear to make your content uniquely yours. It’s okay if it doesn’t fit another blogger’s style. It’s not supposed to. It should fit your style.

Have you ever struggled to find your blogging voice? What tips would you share with bloggers going through this? Make sure to share in the comments below!


Ki Signature



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  • I love this post. I think we really do need to be real on our blogs by the same token, I can definitely relate to what you said about your older posts. I think it does take time for us to find our own blogging voice. When we do it really is what makes our blog stand out over others.

  • You bring up some fantastic points. It’s hard to find your voice when there are thousands of other voices we start off emulating when we first make our way onto the blogosphere. Your voice will come with time and by practicing these tips you share here. 🙂

  • I feel that as bloggers we always feel that we have to be completely proper in our writing. Don’t get me wrong it’s great to be proper but showing your fun, sarcastic,etc side is who you are. I would love to see your more sarcastic side! I am a very sarcastic person which I try to bring out in the blog at times without being inappropriate if that makes sense. I can’t wait to see your future content!

  • Robin

    I feel so torn on this topic! I see other bloggers adding in witty comments to their posts that actually make me laugh out loud and like them so much more. But I created my blog to tell stories in the style that comes naturally to me, which is more serious and reflective, like the stories themselves are. I hope to find a way to balance both parts of my personality on my blog – but people are loving my writing so far, which is incredibly gratifying!

  • This is such a great post. I was an English major and took most of the writing classes in college. I had a major complex because I was “competing” with a bunch of writing majors who seemed to just “get it.” They seemed to all have their own unique voice and I struggled so badly trying to fit that mold. My writing professor kept marking my work as “too academic sounding” and really tried pushing me to find my voice. After college, I stopped writing for a while because I was just discouraged. It took a while, but I decided to heck with it. I’m going to write because I LOVE IT, and that’s how I’ll find my voice. Sure, there will be bumps along the way, but you have to do what you love, right? 🙂 Sorry for the long response, but I just loved this post so much! (Pinning this too!)

  • Abbey Phipps

    I love this! Finding your voice definitely makes it sound more natural, which is what I (as a reader) am more interested in!

  • This is something I can struggle with from time to time still, even though I think for the most part my voice is consistent.

    I’m an english major, so I tend to elaborate and lengthen. I am a comma crazy person and love comparisons.. but that’s not how I actually SPEAK. So when I write posts, I always write as if I’m talking to a good friend, but not my BEST friend (because then no one would understand it at all)

    Laura @

  • Lauren McPherson

    I’m literally struggling with this right now. I started my blog thinking I wanted to write about one thing and find myself unhappy with where it has gone. I’m trying to find my voice, and it is not easy! I hate feeling like I can’t be myself or I’ll be judged for it, but it’s so hard to fight that.

  • Great post! It’s definitely tough for J-majors. I struggled with the same thing when I first started my blog. It’s much more fun to be yourself 🙂

  • Melissa Chee

    I completely relate to the this post as I also have a journalism background. I went to Mizzou. Where did you go?

  • Sarah Jean

    I used to write speeches for member’s of Congress so I had to speak in their voice and now it is so nice to be able to have a place to speak in mine! You’re so right about all these points too.

  • jennadesigns

    I can totally relate to this. I’m a former journalist too and struggle with many of the same things you do. It feels almost weird to write “unedited” but I’m trying!

  • Yes! This is so relatable. I think it’s hard when you’re trying to find that balance between this is MY space and here’s the value I’m offering you. The need to provide value (while being a great thing) can sometimes over power our voice as a writer, if that makes sense. At least, that’s what I have found from time to time.

  • OMG, you are reading my mind. I am from a journalism background as well, and I am still struggling to be 100 percent myself on my blog. I am so used to writing in a professional manner that I don’t feel like my humor comes across on my blog. Love this post!

  • Jewels Rhode

    I’ve been thinking about this a lot lately. I’m approaching my 1 year mark and I was reading my earlier posts and I realized that my personality really shined through on those and they were fun to read. I plan on updating my posts to be more reflective of my character. Also, you are right there are so many bloggers out there. It’s important that people get to see our dynamic selves.

  • Patricia Conte

    Ahhh! This really is so important, and I’ve been trying to work on mine lately. Some of my posts seemed so generic to me when I looked back on them! Thanks for sharing!

  • OMG I relate to this so much! I was a journalism major in college and I also find myself editing my posts to the point where I’ve removed my voice altogether.

  • Good for you for recognizing this and working to become more authentic!

  • Leah

    Such good advice. I trained in journalism as well and know what you mean by following the rules. Pinning this!

  • Totally understand this! I’m planning to write an article on this.

    Alix |

  • Yaaaas girl. I totally feel this. I wrote for the city newspaper in high school, and there is DEFINITE rigor and form to that – it’s not all coming up roses like my blog now, fosho! haha!

    Coming Up Roses

  • You are not alone, Kiara! I have to find a happy balance myself. I love saying “y’all” in person, but I do my best to keep it off my blog! haha! I think you can still be a professional writer with a splash of personality on your blog. My goal is to show my heart in each post. If it does not have an emotional pull of some sort [funny, serious, heartbreaking, etc], it gets deleted.

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